EVERYTHING YOU NEED TO KNOW ABOUT DIGITAL MARKETING

Thursday, May 17, 2018

EVERYTHING YOU NEED TO KNOW ABOUT DIGITAL MARKETING

What do you mean by Digital Marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
In simple words, all we know about Digital Marketing is to work for others i.e., job or work for us i.e., business.
Digital Marketing is a term given to any form of marketing products/services through online channels. Simply, Connecting and Marketing to the customers through digital channels like search engines, email, website and social media is called Digital Marketing.

There are 8 main components of Digital Marketing

1. Website

It is the online address of your business/brand, having a proper official website is very important for success of your online marketing strategy. Make sure that your official website satisfies the following must-haves:
The website has to be user-friendly.
Should speak about your business/brand.
Include all essential contact information.
Website design should be professional, clean and easy to navigate.
Website should be responsive.
Your services/products should have individual pages that would help you track your conversions and monitor your performance.

2. SEO

Many users and customers start their journey on search engines, by searching for the products and services they need. So, are you getting found when they are looking for services/products offered by your business? Search Engine Optimization can help you found on search engines like Google or Bing. When you optimize your website/blog properly using the targeted keywords of your business, search engine ranks your website in the search results; making it easily visible to the users. SEO is not that easy as it seems, main key to success is proper optimization and patience.

3. Paid Ads

Well, SEO is very valuable and also time-taking procedure, and in this competitive world, gaining quick exposure is quite important for building strong customer base. For instant results, opt for paid advertising on various online channels. Google offers Google Adwords and Social Media platforms also offer paid advertising options, that provides right exposure and advertises your business to the targeted audiences. Investing in paid ads is a great way to put your digital marketing strategy in the right direction and reach your goals in a faster pace.

4. Social Media

When we say digital marketing, social media is the nondetachable and unavoidable part of it. Everyone is more and more active on social media platforms when compared to any other online entity, so reaching and connecting with your customers is easy through social media presence. Utilize social media channels, to get connected to your customers and influencers. Social Media is powerful as you can directly talk to your customers and know what they are thinking about your products/services; so that you can grow more and more.

5. Content Marketing

Content is king, and will always be. Creation of content (like blog posts, videos, photos, social media posts, etc) and sharing it on different online platforms for brand awareness, lead generation, growth of traffic, gaining more customers or building reputation; is mainly called as content marketing. Precisely, this marketing is done implicitly to gain interests of the customers with the help of content, without promoting the business directly.

6. Email Marketing

Email is a great and most effective way to keep in touch with your customers and talk about your services/products. Through emails you can showcase your services, Talk about new offers or resolve customers’ issues. In short, you can maintain healthy relationship with your customers and influence them to do word-of-mouth marketing to new audiences about your business.

7. Blogging

Having a blog for your business is a must, as it stands out to be additional asset for promoting your business. Blog would help you attain more trust from the users and authenticity in the market. Integrate a blog on your official website and share content that would provide information and educate your users. Talking about marketing your business digitally, through blog you get to share more content on social platforms and communicate with your users, other than just sharing promotional content. And business that blogs gains more traffic to their website compared to businesses that don’t.

8. Analytics

Greatest asset of digital marketing is that you can measure your performance and efficiency through Analytics. There are many analytics tools that would help you analyze and measure your marketing campaigns through website, blog, social media channels and paid advertising. The analytics data is crucial for increasing your performance and also for generating more leads.

Other than these popular components, Digital Marketing strategy also includes affiliate marketing, online PR, marketing automation, inbound marketing, webinars and more.

Final Thoughts

If your business is already into digital marketing practices, tell us what all you consider in your marketing strategy and how is it working for you. And if you are still thinking whether to invest your time in digital marketing for your business or not, then you are definitely wasting your time thinking, take an action immediately. Because, Digital Marketing is worth your efforts.

sharing is caring
https://www.facebook.com/

Chandan Kumar

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna Veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.