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Marketing With Chandan

Hello, this is Chandan Kumar from Kolkata, sharing my knowledge in some of my favourite skills in Education, Arts and many more. With the increasingly growing internet and mobile users, the lines among storytelling, publicizing, advertising, and technology are beginning to disappear. With unrestricted access to social media platforms, brands are now immersing with paid, owned, and earned media, to reach and associate with consumers in their channels of relevance.

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Digital Features
SEO(Search Engine Optimization)

Bachelor of Science

SMM(Social Media Marketing)

Master of Fine Arts

Brandawarness

Bachelor of Fine Arts


Multi-Media Features
Web Developer

State Art company

Web Designer

Design Corporation

Logo and Banner Designer

Creative Design Studio


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Web Design
Web Development
Digital Marketing
SEO Consultant

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Web Design

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Web Developer

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Digital Marketing

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SEO Consultation

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Logo Design

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Banner Design

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Showing posts with label Services. Show all posts
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Benefits Of Google Analytics for your Business

       BENEFITS OF GOOGLE ANALYTICS

Google Analytics is a powerful tool that can help you track a whole lot of stats and information that are related particularly to your website which, in turn can help you structure a sound digital marketing campaign.


Following are the benefits of Google Analytics:

* Google Analytics is Free:


You won’t have to pay a dime to access Google Analytics on the internet. It’s a free online tool and can be accessed anywhere anytime you wish to do so.

There’s no need to pay any subscription or annual membership fees as well. You just create an account and off you go with full gusto. You can’t ask for more; can you?


* Analytics shows you how traffic is being directed to your designated website:


How many users found out your website on the World Wide Web? Did they find out your website via advertisements, content links or search engines? Or did they land on your site directly from a link? If you want to know the answer to that question, Google Analytics is the way to go.

Such information is priceless indeed because it helps you set up a decent SEO campaign. Don’t worry. The prices won’t bite simply because it doesn’t have any. Like I said before, Google Analytics is absolutely FREE of any charge!


* Google Analytics helps you track the effectiveness of your social engagements:


One of the latest features of Google analytics includes social analytics as a part of their very own analysis tools.

In the current market, the importance of social media can never be ignored. Today, social media has become an integral part of digital marketing. So naturally you would like to know your traffic well that comes via your social media channels. Analytics again comes to your rescue.
Through Google analytics, you’ll be able to track your user data from Twitter, Facebook, Pinterest, Google Plus, Instagram, LinekdIn, Delicious etc. on a single page. This can save you a whole lot of time and effort because you’ll be able to find everything under a single roof. Charming; isn’t it?
So analytics efficiency you want, analytics efficiency you’ll get. Convenience you want, convenience you’ll get.


* Analytics helps you track the mobile browsing impact of your website:


The mobile internet has gained much priority these days over a regular broadband wired connection.

More and more people are using their mobile devices to get on to the internet either though mobile data or through WiFi. Thus, optimizing website for convenient mobile access has ceased to become a luxury anymore; in fact, currently it has become a part of the necessity.

Google Analytics can easily help you track the impact of mobile users on your online business. So that part of the job is more or less covered. You will be able to know the pages that get the maximum views on mobile devices, know the type of mobile devices that your visitors use and a host of other information lying in the same bracket.

Such information can really help you frame your marketing strategies in a more effective manner.


* Google Analytics helps you detect your website bounce rate :


A bounce rate is the number of users that has viewed only a single page of your website for a few seconds and has bounced away. If your bounce rate is high, it means you are not doing something right. You are not getting relevant visitors. The lesser the bounce rate, the better it is.

Google Analytics helps you track your bounce rate with bare ease and comfort.

For detailed information about Google Analytics: http://digitalmarketerchandan.blogspot.com/2018/08/google-analytics.html


Thank you

GOOGLE WEBMASTER GUIDELINES - STARTER GUIDE -SEARCH CONSOLE

                   GOOGLE WEBMASTER


Google Webmaster is a tool which is a free service that helps you evaluate and maintain your website's performance in search results (1). Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.


How GWT can help monitor your website's performance-

1. It verifies that Google can access the content on your website.
2. GWT makes it possible to submit new pages and posts for Google to crawl and remove content you don't want search engine users to discover.
3. It helps you deliver and evaluate content that offers users a more visual experience.
4. You can maintain your website without disrupting its presence in search results.
5. It allows you to discover and eliminate malware or spam problems that may not be easily found through other means.


How GWT helps you understand how Google search views your website-

 1. It tells you the most popular queries causing your website to appear in search results.
2. It tells you which queries are driving the most traffic.
3. You can see which websites are linking to yours.
4. You can evaluate how well your mobile website is performing for people searching on tablets and phones. 


How to set up GWT-

Before accessing any data, you have to verify that you are the owner, or authorized representative, of the website. There are five ways you can verify your website. One is not really better than the other, so you can choose which option is the easiest for you.

> Uploading an HTML file - Google gives you a file with a specific name that you have to upload to the root directory of your website. The file itself is blank. Its only purpose is to help prove that you have access to the website's FTP server and can drop files where they need to go. Once the file goes into the root directory, just click on the "verify" button in GWT, and you will have access to data.


>Adding an HTML tag - You can also verify the website by adding a meta tag provided by Google that you can drop into the header of your homepage. Once this is in place, click on the "verify" button to view data. It's important to note that sometimes homepage code can be challenging to find with certain content management system (CMS) themes, particularly WordPress. It is also possible that your code might disappear when you update your homepage, revoking your access to GWT data until the tag is replaced.

>Select the provider of your domain - Google gives you the option of selecting your domain name provider in a drop-down list. Click on your provider, and Google will walk you through the steps of verifying your website.

 
>Use Google Analytics - As the administrator of your website's Google Analytics account, you can verify the website using asynchronous tracking code placed in the head of your homepage.

 
>Using Google Tag Manager - this is a tool that allows you to enter and manage all the tracking tags for your website, including GWT. 



 Once your account is set up and your website is verified, you will have access to plenty of actionable data that can help you optimize your website. You can receive alerts from Google, adjust settings to deliver specific information to your inbox, submit XML site maps and view user queries where your website appeared in search. Learn the basics of using GWT, and you will have a great resource on which to base your future marketing decisions.


I hope this will help you.

THINGS YOU SHOULD KNOW ALL ABOUT ONPAGE SEO - 2019

ON-PAGE SEO  

 

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website:
1. On-page SEO
2. Off-page SEO 


 Here, I’ll discuss the differences between the two, explain the importance of on-page SEO and go over the most essential on-page SEO factors. 




On-page factors 
All have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.

1.  Page Titles: Your page title (meta-title) plays an essential role in your SEO strategy. Your page and posts both should have appropriate and unique titles. It should include the main keywords of your page. The more optimized and attractive it will look the more number of clicks you are likely to get. 


2. Meta Descriptions: Meta descriptions are displayed on SERPs and help you attract the searcher to visit your site. They are basically snippet of information present below the link of your search result. It describes the content that your page contains.


3. Meta Tags: These are the html keywords that don’t appear on the Search Engine Result Page (SERP) but only in the code of your page. They are not visible to the readers like Meta description. Your Meta tags should include all the suitable keywords related to your content.


4. URL Structure: The URL Structure is an important factor of On-Page SEO. It is highly recommended to use search engine friendly URLs for providing better crawling experience to users.


5. Keyword Density: No doubt including relevant keywords in your content is important but if you put too many, then search engines are likely to spam your website. It is recommended to keep your keyword density around 1.5% and it should be a mix of LSI (Latent Semantic Indexing) keywords.


6. Image SEO: Images are important to grab the attention of visitors. The website traffic can be effectively improved with the help of visual appeal. To optimize images for SEO you must include Descriptions and Alt Text in it. 


7. Internal Linking: Internal linking is one of the major aspects of SEO as with the help of it you can direct traffic to your other pages and posts too.


8. Heading Tags: The content you write should be in small paragraphs and sections. And, the tags given to these headings are called H1, H2 and H3 etc. Breaking your content helps you rank your website higher on SERP.


9. Word Count Per Post: If you want your content to perform well on search engines, then your posts shouldn’t be too short, as it is considered to be less informative. A general information based blog post should at least be of 700 words.


10. External Linking: Outbound links are the links from other domains or websites. But the external links you put should be relevant to your content. You should do external linking to the trusted websites only.


11. Quality Content: Last but not the least, as content is still the king. The most important aspect of SEO is that you should have quality content. You should provide value to readers with your engaging content. When readers spend more time on your blog your bounce rate increase and so do your ranking.



Importance of on-page SEO
On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.




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