SEO

SEO - SEARCH ENGINE OPTIMIZATION

What is SEO?

Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

SEO is divided into two parts i.e. On Page SEO and Off Page SEO. Both are equally responsible for the success of an SEO campaign.

ON PAGE SEO

On page seo is also called “on site seo” that means anything done on site. It is the process of optimizing different parts of websites that affects the search engine ranking. The parts which are focused in on page seo are:

1. Title tags

2. Heading

3. Url Structure

4.Page Content

5.Internal Linking

OFF PAGE SEO

Off page seo means overall authority on the web determined by what other websites says about it. It is very long term process. It is the reputation, which is gained online. It includes backlinks to your page from authority sites in your niche. It is the process called link building were you get good backlinks.

Social media interaction is also important in Off page seo, as google now gives prominence to social signs around the content Like Facebook, Twitter, Google pluse, etc.

For me, there are six essential types of tools for managing SEO, so I thought it would be helpful to share my favourites in the categories below. Do let us know in the comments if you think of different categories of tools or services that are better than the ones I recommend.

>Keyword analysis:

Brian Dean stated that “Without Keywords there is no such thing as SEO”.Naturally, keywords guide search engine users to your site, meaning how popular your site is, depends greatly on how well you utilise them.

>Ranking Tools:

Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best, letting you focus similar your efforts across campaigns, maximising ROI and seeing your traffic (hopefully) skyrocket through the roof.

>Content Ideas:

As Bing’s Duane Forrester said, “all SEO Ranking signals revolve around content of some kind” highlighting the impact good content has on your site.Coming up with fresh and unique ideas day in day out is incredibly hard, however necessary to keep your site not only relevant and engaging for your audience, but optimized for search engines. The tools below are will hopefully enable you to find new ideas and optimize your current content.

>Link Building:

Although google says we shouldn’t be "link building", it still stands that links are one of the greatest Ranking Factors today. Granted, methods of link building in the past have been incredibly manipulative, however, in my eyes, the likes of writing content on other sites is only beneficial to all involved. Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.

>Link Removal:

Link Removal is hopefully something you will never have to go through. Unfortunately, it is a necessity for sites which have been hit with a penalty from Google's Penguin algorithm. It can be incredibly time-consuming, but ultimately can reinvigorate your site and give it a new lease of life.

>Technical SEO:

Being able to dig around on the 'back-end' of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation 'Nirvana'. The tools below should help you in your quest to reach this mythical place.