SOCIAL MEDIA MARKETING - GUIDE 2019
SOCIAL MEDIA
Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and others.
So, What is Social Media?
Rather than define the term using a bunch of boring jargon that would probably only complicate things further, perhaps the best way to get a clearer understanding of it is to break it down into simpler terms. To start, let's look at each word individually.
The "social" part: refers to interacting with other people by sharing information with them and receiving information from them.
The "media" part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media).
1. To stay in touch with what my friends are doing.
2. To stay up-to-date with news and current events.
3. To fill up spare time.
4. To find funny and entertaining contents.
5. General networking with other people.
6. Because a lot of my friends are on social media.
7. To share photos and videos with others.
8. To share my opinion.
9. To research and find products to buy
10. To meet new people.
5 TYPES OF SOCIAL MEDIA EVERY MARKETER SHOULD NEED TO KNOW:
1. Social Networking Sites:
The term “social network” is synonymous with Facebook, although the big-picture concept applies to most major social sites.
The purpose of social networking is pretty straightforward: that is, to provide users a platform to connect with others. Of the various types of social media, networking sites such as Facebook, Twitter and LinkedIn represent the bread and butter of modern marketers. After all, these sites put marketers on a level playing field with their clients, customers and leads when it comes to, well, networking.
Here are some social media sites:
>Facebook:
>LinkedIn:
>Twitter:
2.Image Sharing & Messaging Sites:
We currently live in an era of digital marketing dominated by visual content. HubSpot notes that visual content on social media receives more engagement than written content. Visual assets have also become a top priority for modern brands.
As a result, new types of social media based primarily on images have emerged. Image-sharing platforms like Instagram and visual messaging apps such as Snapchat exploded in popularity in recent years. In fact, Instagram is on a fast-track toward one billion users as Snapchat’s recent IPO has dominated the tech world in 2017.
As a quick aside, Instagram and Snapchat do have video capabilities. However, most of their marketing power comes through imagery.
Here are some Image Sharing & Messaging Sites:
>Snapchat:
>Instagram:
>Pinterest:
3.Video Marketing Sites:
Simply put video boasts more shares and conversions than of any type of marketing content. Much like image-based social sites, video hubs like YouTube and Vimeo are attracting visitors in droves via visual content.
Marketing via YouTube does not mean creating an endless stream of commercials.
From education to entertainment, brands are promoting YouTube channels for just about any niche. For marketers, YouTube provides yet another avenue to show off products “in the wild.” Through tutorials and unboxings, brands are simultaneously teaching and selling to audiences en masse via video.
Versus the other types of social media, what do video sharing sites have to offer marketers? For starters:
Video content requires less effort for viewers to take in. There’s no reading or no scrolling, just watching.
There’s a lower barrier to entry than ever for video creation thanks to modern smartphones and laptops.
Videos are optimal for educating your audience. How-to’s and tutorials are the cornerstones of social video content.
Some of the Video Marketing Sites:
>Youtube:
>Vimeo:
4. Social Blogging:
In the wake of social networking, many critics may claim that traditional blogging has gone the way of the dinosaur. That said, brands who blog receive more leads and SEO juice that those who don’t. Despite the numerous types of social media platforms out there, there’s still plenty of power in blogging.
As a result, social blogging sites like Medium and Tumblr have emerged to provide marketers fresh ways to engage their audiences via written content. The benefits of such platforms for marketers include:
>Squeezing the most out of your blog content in terms of SEO performance.
>Reaching a broader audience beyond your own readership.
Positioning power, as those who frequently publish on Medium may build themselves up as an authority in their space.
Few of the Social Blogging Sites are:
>Tumblr:
>Medium:
5. Social Comunity & Discussion Sites:
Replacing traditional forums, community and discussion sites are among some of the most popular on the modern web. These types of social media platforms tap into the Internet’s never-ending thirst for questions and answers.
Marketers have an incentive to have a presence on sites such as Reddit, Quora and Yahoo! Answers to…
>Present themselves as problem-solvers and resources to their audiences
>Understand what’s on their minds of their audience, using that knowledge as inspiration for new content and products
>Keep a pulse on your industry at large.
Here are some Social Community & Discussion Sites:
>Quora:
>Yahoo! Answers:
What Types of Social Media Matter Most to Marketers?
There’s obviously no shortage of platforms for marketers to promote themselves and reach new on behalf of brands. Although comparing strategy for many of the different types of social media might be apples and oranges, this diversity signals good news for marketers.
There are some Advantages & Disadvantages of Social Media:
Advantages-
Disadvantages-
Social media is becoming an integral part of life online as social websites and applications proliferate.
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